TNW, aka The Next Web, is commemorating Steve Jobs’ reign as Apple’s CEO by counting down the 20 most memorable quotes from his 35-year career. Below are our top five favorites from its list.
Visit TNW for the full list.
5. Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done and then try to bring those things in to what you’re doing. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best
computer scientists in the world.
—Triumph of the Nerds, PBS, June 1996
4. That’s why I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete. I think that’s one of Apple’s challenges, really. When two young people walk in with the next thing, are we going to embrace it and say this is fantastic? Are you going to be willing to drop our models, or are we going to explain it away? I think we’ll do better, because we’re completely aware of it and we make it a priority.
—Playboy, February 1985
3. One of my role models is Bob Dylan. As I grew up, I learned the lyrics to all his songs and watched him never stand still. If you look at the artists, if they get really good, it always occurs to them at some point that they can do this one thing for the rest of their lives, and they can be really successful to the outside world but not really be successful to themselves. That’s the moment that an artist really decides who he or she is. If they keep on risking failure, they’re still artists. Dylan and Picasso were always risking failure.
—CNNMoney/Fortune, November 1998
2. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown our your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
—Commencement address, Stanford University, June 2005
1. I actually started on the tablet first. I had this idea of being able to get rid of the keyboard, type on a multi-touch glass display. And I asked our folks, could we come up with a multi-touch display that I could rest my hands on, and actually type on. And about six months later, they called me in and showed me this prototype display. And it was amazing. This is in the early 2000s. And I gave it to one of our other, really brilliant UI [user interface] folks, and he called me back a few weeks later and he had inertial scrolling working and a few other things. I thought, My God, we could build a phone out of this. And I put the tablet project on the shelf, because the phone was more important. And we took the next several years, and did the iPhone.
—D8 Conference, June 2010