It seems as if the rest of the world is catching onto the whole iPad-for-seniors trend.
The iPad’s introduction overseas to seniors is of particular importance for Apple, who is not trying to penetrate new markets. The truth is that in the past Apple didn’t really provide much for seniors to embrace but now with a slew of new products, like the iPhone and the iPad, seniors can help the company grow. Likewise, Apple is trying to brand itself as the user-friendly option, in order to distinguish itself from Android mobile devices, which appeal more to the tech-savvy.
This is particularly an interesting trend in Japan, who has the world’s oldest population, with the elderly accounting for 22% of the population.
Researcher Takahiro Miura of the University of Tokyo, explains the trend best. “