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Product Focus: Sony DSC-W370 Digital Camera

Sony W370 senior-friendly digital camera elders boomers

The Sony Cybershot DSC-W370 has a very impressive set of features for a relatively inexpensive point-and-shoot, including one feature seniors will love. Actually, not just seniors, likely everyone.

First, the main features. It is small and lightweight, at just over 6 ounces. It has a 3 inch LCD on the back, almost the entire back of the camera. The 14 megapixel sensor will yield really high resolution images capable of large prints. The image-stabilized 7x zoom is one of the widest ranges in its class, though it isn’t very wide at the equivalent of 34mm. Camera snobs will appreciate that the lens is designed for Sony by Carl Zeiss optics.

You can shoot up to 360-degree panoramas very simply using the Sweep Panorama Mode. Set in this mode, you simply sweep horizontally or vertically and the camera does all the work. The HD Movie Mode shoots 720p HD video. iAuto, Sony’s way of saying “intelligent automatic”, automatically detects 8 different scene types and sets the camera to get the best image.

If you shoot people, especially in couples or groups, there’s a feature that shoots two images in rapid succession and keeps only the one where nobody blinked. Face detection locks in on faces and focuses based on that. It also detects movement and will automatically increase shutter speeds to help freeze the action, even in lower light. This camera can even do a slide show of your images with music, either pre-loaded or you can load your own from your computer.

You’d think that with all these features, it would be a complicated camera to use. It’s pretty intuitive even with all this. But read on…

Sony Cybershot DSCW370 senior-friendly digital point-and-shoot camera with easy setting simple menus

Here’s the feature we love. A setting on the back marked “Easy”. What it does is it takes away most of the choices, simplifies the menus, and makes all indications and words on the LCD large and really easy to see. Whether you want a really simple camera all the time or are just trying to grab a quick shot, turn the wheel to the “easy” setting and you’re ready to shoot. If you want more options, they’re always there.

  • 14.1-megapixel resolution; 7x (34mm) optical zoom lens with 3.0-inch LCD
  • Capture breathtaking images in Sweep Panorama Mode
  • Optical SteadyShot image stabilization reduces blur; iAuto detects 8 scenes and optimizes camera settings
  • Capture your videos in HD Movie mode (720p)
  • Accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo (not included)
  • For more information or to purchase a Sony W370 camera, visit

    Read our Senior-Friendly Guide to Digital Cameras.

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