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In the News: New E-Reader tries to carve niche between iPad and Kindle

Pandigital Inc., who is known for making digital photo frames, recently entered the e-reader market with the release of Novel. Novel comes with a 7-inch color touch LCD screen and has Internet connectivity.

It is not necessarily a full-blown tablet like the iPad but has more functionality than the Kindle provides. Consider the Novel some sort of mesh between its two predecessors. It is a low-end tablet that is being marketed and used as an e-reader and a multi-media platform. We like the fact that you can browse and shop for e-books from; you get a built in dictionary and a night-time reading light.

While there is clearly a number of available e-readers, it seems as if Novel has the potential to make inroads amongst seniors. Given that Pandigital has experience in the photo frame market, it seems as if the images resemble crisp, sharp photo frames. We also like the fact that the glass resists scratches. The design is compact, measuring 5.5 by 7.5 by .06 inches and weighing only 16 ounces.

As CEO Dean Finnegan explains, “We’re selling tech products to a non-technical audience…It’s a megatrend we’re seeing and what happened to photos, music and video is happening with published content.”

The Novel is hitting the market with a $200.00 price tag. Stay tuned!

Pandigital’s Novel enters crowded reader market – (The San Francisco Chronicle)

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