Playmemories is a new viewing, editing and sharing tool created by Sony to streamline the post-photo-taking process. The concept contains four integrated solutions to remove your photos and videos from your devices. The online component provides a cloud-based service where consumers can upload media from a variety of gadgets. The mobile app version works with a variety of smartphones and Sony cameras. The company is also working on a computer software and studio application that will simplify the digital media transfer process from a PC or Playstation 3.