Pretty weird headline, huh? Bet you’re wondering whether that was a typo. Well, it wasn’t. That’s right, an analyst at JP Morgan says he believes Amazon’s new Kindle Fire may ultimately increase the sales of Apple’s iPad.
The analyst believes the Kindle Fire will attract many buyers, especially this holiday season, given its low price point. However, once users get the hang of this cool new device, he thinks they’ll yearn for “more feature-rich experiences,” leading them to the iPad.
Interesting perspective. Our only question is whether consumers who are clearly gravitating toward the less “feature-rich” Kindle Fire due to its low price will want to shell out hundreds more for an iPad. And, if so, will they keep both devices or sell off the Amazon tablets?